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Fallon Health Outreach Coordinator - Fallon Health Weinberg MLTC -Exciting Opportunity in Amherst, NY, New York


Fallon Health Weinberg is a partnership between Fallon Health of Massachusetts and Weinberg Campus of Erie County, New York. Fallon Health Weinberg offers a Program of All-Inclusive Care for the Elderly (PACE) and a Managed Long Term Care (MLTC) plan to serve the health needs of dual-eligible residents of the Western New York counties of Erie and Niagara. Fallon Health Weinberg expands the choices that residents of Erie and Niagara Counties have when it comes to high-quality, affordable health care.

Founded in 1977, Fallon Health provides health care services designed to meet the unique and changing needs of all they serve. It consistently ranks as one of the nation's highest-rated health plans, according to the National Committee for Quality Assurance (NCQA).* Fallon Health coordinates care with its Senior Care Options/Special Needs Plan for dual-eligible people who are 65 and older. Fallon Health has operated a PACE program in Massachusetts for more than 20 years and is the largest PACE program in New England and sixth largest nationally.**

Weinberg Campus has been providing needed services to the elderly for more than 100 years, through both community-based programs and nursing facility care. It is a renowned geriatric education and training institution offering the widest range of housing and care options available on one campus. The two parent companies, Fallon Health and Weinberg Campus, have demonstrated consistent commitment to providing an array of solutions that make high-quality, integrated and affordable care more accessible to the poor, disabled and senior populations within the communities they serve.

The primary responsibility of the Outreach Coordinator is to maximize marketing efforts to generate referrals in order to meet enrollment goals that assists in the growth and retention of membership.


  • In consultation with the Program Director, sets referral and enrollment targets and meets them.

  • Assists in development of the annual marketing plan

  • Arranges and carries out individual and group presentations to Fallon Health Weinberg staff, community groups, and agencies.

  • Maintains consistent contact with referral sources.

  • Researches community outreach activities appropriate to the Fallon Health Weinberg market.

  • Participates in community outreach activities, such as senior fairs.

  • Maintains referral tracking system and contact file for evaluation purposes.

  • Prepares monthly referral and enrollment/disenrollment reports and other pertinent statistics.

  • Meets regularly with the Fallon Health Weinberg Intake Coordinator to discuss progress of referrals and solve problems.

  • Assists the Intake Coordinator as needed and serves in that position during Coordinator’s time off.

  • Participates in the quality improvement activities related to the referral and enrollment processes as necessary

  • Build relationships with appropriate partners at local Senior Centers, Housing authorities, offices of the aging, home care companies, community organizations and other resources. Drop by regularly to ensure all marketing materials are available and promote referrals and lead generation.

  • Track and report on all sales activities.

  • Demonstrate strong sales skills and willingness to “own” a prospect from start to finish..

  • Handle all leads by mailing out Sales Kits, following up with an outbound calls in order to promote home visit appointments

  • Update referral information as necessary throughout the enrollment process

  • Work with referral to determine areas preventing enrollment and resolve.

  • Adhere to regulatory guidlelines regarding the Fallon Health Weinberg MTLC

  • Maintains a personal touch in all correspondance and communication with prospects.  

  • Work very closely with team members to solve customer problem. Offers solutions and suggestions for process and product improvement to management.Determine, understand and meet prospect needs.

  • Assist in training activities as needed.

  • Other duties as assigned  



Associates Degree or equivalent combination of education and experience.


  • Knowledge of customer service and marketing principles and practice

  • 2 years’ experience in sales or service environment preferably “customer facing”

  • Previous experience coordinating sales activities and events as well as providing support in the field.

  • Strong knowledge of Microsoft Office products

  • Demonstrate strong customer service skills and willingness to “own” a prospect from start to finish

  • Excellent verbal and written communications skills.

  • Ability to work independently and exercise sound judgment.

  • Ability to establish effective relationships with community members, referral sources, and co-workers.

  • Ability to maintain accurate records and prepare clear, concise reports, correspondence, and other written materials.

  • Possession of a valid New York driver’s license and a vehicle to be used for marketing activities and home visits.


Job ID 5645

# Positions 1

Category Administrative/Clerical